Typoetry for Better
Augmented Reality (AR)

Project Partners
Type
Typogaphy, AR
Tools
Snapchat, Lens Studio, Cinema 4D
Project info
D&AD New Blood launched a brief in collaboration between Google and The Typographic Circle, to use the power of Google fonts and typography in Poetry. This art form is called Typoetry, "Combining Poetry and Typography" to create visual meaning of poems.
Project info
D&AD New Blood launched a brief in collaboration between Google and The Typographic Circle, to use the power of Google fonts and typography in Poetry. This art form is called Typoetry, "Combining Poetry and Typography" to create visual meaning of poems.
Project info
D&AD New Blood launched a brief in collaboration between Google and The Typographic Circle, to use the power of Google fonts and typography in Poetry. This art form is called Typoetry, "Combining Poetry and Typography" to create visual meaning of poems.






Re-Think
D&AD New Blood launched a brief in collaboration between Google and The Typographic Circle, to use the power of Google fonts and typography in Poetry. This art form is called Typoetry, "Combining Poetry and Typography" to create visual meaning of poems.
Re-Think
D&AD New Blood launched a brief in collaboration between Google and The Typographic Circle, to use the power of Google fonts and typography in Poetry. This art form is called Typoetry, "Combining Poetry and Typography" to create visual meaning of poems.
Re-Think
D&AD New Blood launched a brief in collaboration between Google and The Typographic Circle, to use the power of Google fonts and typography in Poetry. This art form is called Typoetry, "Combining Poetry and Typography" to create visual meaning of poems.







At A Time
At A Time
At A Time




Concepts & Ideation
Concepts & Ideation
Concepts & Ideation








Digital Explorations
Digital Explorations
Digital Explorations








Process
I have used Cinema 4D for modeling and Lens Studio for the AR image tracking via Snapchat.
Process
I have used Cinema 4D for modeling and Lens Studio for the AR image tracking via Snapchat.
Process
I have used Cinema 4D for modeling and Lens Studio for the AR image tracking via Snapchat.



