Cypherock
Visual Design, Editorial Design, 3D Design
Cypherock is an India based fintech startup specializing in the manufacture of hardware wallets for secure cold storage of cryptocurrency keys.
My Role
In my 7 months journey at Cypherock, I managed the end-to-end visual language for the brand’s marketing and product ecosystem.
Creating 3D illustrations and CGI commercial videos for product launches.
Beyond digital design, I acted as a bridge between creative and production teams developing print-ready materials for manufacturing and building a scalable template system for personalized product customizations.
PRODUCT UNDERSTANDING
Cypherock manufactures a physical product where digital crypto keys (12 & 24 phrase) can be stored offline. They make 2 products, one the wallet and seond, the four cards for verifying the key.
One of the challenging parts of this project is to completely understand the in and out of the product, how it operates and how it's functioning and how it differs from the competitors.
MARKETING CREATIVES
I worked with the marketing team to design creatives announcing collaborations with third-party platforms.
Beyond these partnerships, I developed educational content to build trust among crypto enthusiasts, focusing on secure storage for assets like Tether (USDT) and Solan.
Illustrations
I designed illustrations from scratch to represent Cypherock’s technical ecosystem. These assets serve as the visual cornerstone for the brand’s educational content and marketing materials
PROCESS
I built the 3D assets and icons using Cinema 4D and Redshift. After modeling the hardware, I focused on art direction and composition to produce a range of versatile marketing creatives
Icon Design
Part of the creative requirements I was also responsible for design 3d icons, which stays consistent across the brand identity.
EXTRAS
Beyond digital assets, I worked closely with the manufacturing team to develop print-ready materials and a scalable system for product customization, allowing users to personalize their hardware. I also supported the YouTube team by designing high-performing thumbnails and visual templates, ensuring a cohesive brand identity across both physical products and digital content